CREATORSInside the Playbook · same data, same daily pass
The Watchlist

Every creator we track.

Tap a card open for what we know: their biggest hit, their medians, their proven patterns. Where a full account is saved, the briefing page carries the whole catalog.

AP

Adrian Per

@omgadrian
instagram · growth
What we know

1.3M IG. Content College. Thumbnail-as-hook, how-I process posts.

RC

Rajan Chida

@chida.rajan
instagram · growth
What we know

543K IG. Build-in-public real estate. Whiteboard breakdowns, Day-X series.

BJ

Brock Johnson

instagram · growth
What we know

Growth educator. Serialized day-X review series.

VL

Vanessa Lau

instagram · growth
What we know

Growth educator, social media strategist.

AH

Alex Hormozi

instagram · growth
What we know

High-volume poster (3/day), money-scale frames.

GV

Gary Vaynerchuk

instagram · growth
What we know

Volume + live-proof experiments.

MM

Modern Millie

instagram · growth
What we know

Templates-as-content, repeatable formats.

Banked outliers:

DK

Dan Koe

instagram · growth
What we know

Long-form essays, big-swing topics.

CA

Colin and Samir

youtube · growth
What we know

Creator-economy breakdowns, interviews.

JC

Jay Clouse

instagram · growth
What we know

Creator science, systems.

RP

Rachel Pedersen

instagram · growth
What we know

Social media strategist.

JS

Jasmine Star

instagram · growth
What we know

Social media strategist.

NP

Neil Patel

instagram · growth
What we know

SEO/marketing educator.

PF

Pat Flynn

youtube · growth
What we know

Passive income / creator educator.

JY

Jun Yuh

@jun_yuh
tiktok · fitness
2.4M followers
What we know

Malaysian fitness-entertainment. Model for fitness playbook.

  • 600 videos saved, 2024-12-27 → 2026-10-24
  • All-time median 23.6K · recent-100 median 5,725

Open their briefing

AN

Anatoly

instagram · fitness
What we know

Gym prank/entertainment.

JJ

Jesse James West

youtube · fitness
What we know

Fitness challenges, I-tried formats.

ND

Noel Deyzel

youtube · fitness
What we know

Bodybuilding entertainment.

CH

Chris Heria

youtube · fitness
What we know

Calisthenics tutorials.

JN

Jeff Nippard

youtube · fitness
What we know

Science-based fitness.

WS

Whitney Simmons

instagram · fitness
What we know

Fitness lifestyle.

LB

Lean Beef Patty

tiktok · fitness
What we know

Fitness comedy.

SG

SooWei Goh

@sooweigoh
instagram · growth
What we know

130K IG on only 16 posts — extreme followers-per-post, fast riser. Founder @gohconsulting; built $2.1M consulting business at 20; Brand Architect Mastermind.

KN

Kien Nguyen

@kienobifilms
instagram · growth
What we know

454K IG. Content-creation educator — B-roll banking (30 days of content filmed in 2 hours), 'How to Film B-Roll' numbered part-series (past Part 17), checklist-slide system reels, from-zero restart content. TikTok @kienobimedia; DFY agency via kienobi.com; Stan store: $497 1:1 + audit, $15 LUTs.

RC

Reed Corless

@reedprocessing
instagram · growth
What we know

~2.5K IG. Payment-processing sales rep. Deadpan sales-coach film-review format — lemonade-stand breakout Oct 2026 (~376K likes vs a ~15-like median; his other two format runs did 5 and 160). Watch for a part 2: format stays unproven until a follow-up with real-kid footage lands.

OP

One Peak Creative

@onepeakcreative
instagram · growth
What we know

335K IG / 55.7K TikTok. Format-research educators (Format Finder app, 160K+ students claimed). Teardowns, expert hot takes, day-counter stunts, keyword carousels. Core study model for format mechanics; own recent IG organic is low (median ~48 likes), all 6 Vault formats trial-first.

A—

Ava — Personal Brand Launch

@personalbrandlaunch
instagram · growth
What we know

1.096M IG / 283K TikTok (@personalbrandlaunch0). Content-marketing educator + done-for-you agency owner ($2,995/mo, site-stated). Last name not found on her own pages. Per-post engagement is modest for her size (~3.2K median likes in the index sample) — a conversion model, not an engagement model: keyword-gated posts pull comments at ~1:1 with likes vs 49-230 ungated. Best-measured post: restart plan at 931K plays / 57.9K saves / 15.2K shares on TikTok. 6 Vault formats added Oct 23, 2026 (contrast skit, restart plan, named framework, binary sort, hook teardown, keyword gate).